Held at Parramatta RSL the workshop attracted support from local dignitaries including Parramatta Deputy Lord Mayor, Michelle Garrard; President of the Parramatta Chamber of Commerce, Schon Condon and Chair and Company Secretary of the Michael Hughes Foundation, Professor David Lamond.
AAA CEO, David Amaneddine, told the gathering: “In a world increasingly led by technology, we must not forget what it is that really makes a difference - humanity."
Mr Amaneddine and his executive team recognized the efforts of all those who have made AAA City Removalist a leading home and business relocation service provider in Sydney today.
The company has moved over 140,000 homes and businesses in NSW and interstate, making it one of the largest and most successful operation of its kind in NSW.
Among those recognized were the company's staff who included the company's truck drivers, logistics managers, business managers, call service operators and members of other departments.
Also recognised were partners like Clixpert Australia who have provided AAA with marketing services almost since they first started in 2005 and the various business associations and chambers of commerce who provided AAA with support in the area of business, marketing and commerce.
"Understanding calculus is relatively easy compared to understanding human beings, and what drives them," said Mr Amaneddine.
Mr Amaneddine used the event to announce new plans by AAA to better understand the psychology of its customers by commissioning behavioural science experts, Professor Michael Jones and Dr Nicholai Popov to assist the company develop in its understanding in this area.
Mr Amaneddine used the event to announce new plans by AAA to better understand the psychology of its customers by commissioning behavioural science experts, Professor Michael Jones and Dr Nicholai Popov to assist the company develop in its understanding in this area.
"Customers are the lifeblood of any industry and for SME businesses, the way we treat them makes the difference between whether we thrive or survive," Mr Amaneddine said.
Mr Amaneddine recognized some of the logistical challenges the transport, logistics and home and commercial removal industry faces which include: stiff competition, price undercutting, reviews on social and other media, unfair parking penalties, congestion on roads and the negative effect the slowdown in the housing market has had on business in 2018.
Mr Amaneddine made a $2,000 donation to the Michael Hughes Foundation.
The Foundation aims to turn bystanders into responders to save lives in case of sudden cardiac arrest. Besides awareness, the Michael Hughes Foundation works with local, state and federal governments to increase the number of automatic external defibrillators (AEDs) in the community; and presenting training and information sessions on CPR and use of automatic external defibrillators or AEDs.
The event was also attended by NSW Chamber of Commerce and Sydney Business Chamber, Craig Trevor, Representative and Motivational Leadership Alliance Head, Nicholai Popov, State Manager of Visy Australia, Michael Brown.
