“Having successfully grown Vivid Sydney from very humble origins to what it is today I am confident we will be able to create a world class event for Western Sydney,” Premier Gladys Berejiklian said.
“There are a number of ideas under active consideration ranging from laneway festivals, night markets and music festivals.
“We want this Western Sydney event to replicate the success of Vivid which has provided entertainment, at the same time as creating jobs and boosting the State’s visitor economy.”
Minister for Tourism and Major Events Adam Marshall said the NSW Government will create the event in consultation with business, community groups and local government.
“This event will need to be unique to Western Sydney, appeal to all ages and attract visitors at an historically quiet time for local hotels, restaurants and businesses,” Mr Marshall said.
“We want it to draw visitors from across Sydney, NSW and Australia to the suburbs of Parramatta, Penrith, Liverpool and Campbelltown.”
The new event will deliver a key recommendation from the NSW Government’s Western Sydney Visitor Economy Strategy which aims to grow the overnight visitor economy through nine strategic directions.
