In fact, a key facet of the 271-room hotel will be that it draws the public to its bars and restaurants, rather than they being for exclusive use of accommodation guests.
But the $80M hotel, to be called Four Points by Sheraton Parramatta, will also have 500 sq ms of conference and meeting spaces to cater for the growing business demands in the west.
Four Points will be built at 89 George St and will be 25 storeys high. It is expected to be open in 2018, built in partnership between Starwood Hotels and Resorts and JL Parramatta Pty Ltd.
Andrew Taylor, Director Acquisitions and Development Starwood Hotels and Resorts Pacific said the hotel would meet the demand for quality accommodation for business people as well as the public demand for small bars.
“Parramatta has become a focal point of economic growth in Sydney, with significant investment in a range of building and construction opportunities and hotel occupancy levels reaching a new high,” Mr Taylor said.
“There is clear demand for a new high quality international hotel with accommodation and facilities to support the growth of Western Sydney, and Four Points by Sheraton Parramatta will deliver this with its approachable design and stylish comfort brand positioning.”
Mr Taylor said the hotel would “find some local companies to work with, to put their beer and wine on offer.”
Owner of JL Parramatta Jian Zhao said his company was pleased to be involved in building the project.
“Starwood’s depth of experience and standing within the industry as an exceptional hotel and resort operator gave us great confidence in this partnership, and we are excited to move forward with this project," he said.
While there are preliminary drawings of the hotel, a design competition will be held to come up with the final look, Mr Taylor said.
News of the Sheraton plans come amidst a hotel boom in Parramatta. Also on the way or in the planning stages are:
● The Park Royal in Phillip St has almost finished its $25 million extension, positioning the hotel as the largest in Parramatta with 286 rooms.
● V by Crown is constructing a 72 room hotel called Skye Hotel Suites among its residential units in Macquarie St.
● Bavarian Bier Cafe is planning Parramatta’s first five-star hotel in Phillip St.
● Rosehill Gardens plans a four-star hotel and leisure resort.
FAST FACTS - Sheraton Parramatta
● 271 guest rooms.
● Bar, snack kiosk, restaurant, indoor swimming pool, fitness centre.
● 500 SM conference facilities.
● Wi-fi in public areas.
