Penrith Mayor Karen McKeown OAM said the local economy is underpinned by nearly 15,000 businesses – 96% of those are small businesses - who have been hit hard by the impacts of COVID-19.
“Keeping these businesses viable means our local jobs, services and facilities will still be around long after the pandemic,” Cr McKeown said.
Penrith Proud has been launched to promote the benefits of buying local and will celebrate many of the unique businesses that are doing us all proud with their innovation, industrious spirit and entrepreneurship. The campaign includes a business directory of local businesses – more will be added over time.
“Each and every one of us living in Penrith City can make a difference by choosing local when making our daily purchasing decisions. Buy that coffee, try that hair salon, buy your Christmas presents from our independent retailers and if you’re in business, source materials from local suppliers and use local tradespeople when you can.
“You’d be surprised by how many of the things we need are available locally – either made in the area or supplied and sold by businesses that employ local residents and your support can give a moral and financial boost at the time they need it most.”
Penrith Proud is an initiative of the Penrith Rising Strong Recovery Plan which Council adopted in September. Council established two taskforces in May to coordinate Penrith City’s recovery from the impacts of COVID-19. The Economic Recovery Taskforce membership includes representatives of local CBD and Town Centre Corporations; the Chamber of Commerce; cultural, sporting and educational institutions; prominent businesses, franchises and service providers. One of the goals set out in the 30-day and 100-day recovery plan is to promote and encourage the support of local businesses.
Taskforce member Phil Willey, franchisee of Quest Penrith, said the Penrith Proud campaign extended on the goodwill shown during COVID by local residents and provided a real opportunity for the community to show their support for local businesses and employers. His business continues to be significantly impacted by COVID-19 and associated restrictions on travel and cancellation of events.
“In the tough times, it’s the support of our customers and the dedication of our staff that has enabled so many businesses to keep their doors open and operating – being Penrith Proud is a rallying cry to our community to keep that going. And for businesses like ours, a reminder to support other local businesses whenever we can,” Phil said.
Follow Penrith Proud on Instagram or Facebook to see some of the businesses that are proud to be local. Locals can win prizes by showcasing their Penrith Proud support using the hashtags #PenrithProud and #StMarysStrong – more information www.penrithproud.com.au Looking for something in particular? Check the business directory of Penrith Proud businesses here or sign up if you’re in business.
