Rami is best known as the founder of Rashays, a family-friendly restaurant franchise that now has over 30 locations along the east coast of Australia. A self-made man, Rami believes that ‘your uniqueness is your advantage’, and he practices what he preaches.
Although he started building his empire at just 22 years old, with his first Rashays store opening in western Sydney in 1998, Rami’s passion for business was ignited as a young child.
Working in the family store with his father gave Rami an early education in the value of community and family, and these are still cornerstones of his business beliefs today.
Recent months have also seen a massive rise in Rami’s media profile. From his decision to withdraw from a multi-million dollar sponsorship deal with the Canterbury-Bankstown Bulldogs NRL team after a pre-season scandal, to leading the hospitality industry’s fight for survival in the COVID era and even weighing in on the burger wars, Rami has appeared on cable and commercial networks and has been covered in a wide range of print and digital media, continually raising his profile as a charismatic innovator and business leader.
His innovative spirit was recognised by the Restaurant and Catering Industry Association of Australia, who awarded him the ‘Pivot and Innovation Award’ for his management of the pandemic and its impact on the hospitality industry in 2020.
Now Rami wants to utilise his profile and share his passion with others, imparting wisdom gained from his successes and experiences all over the world and the valuable lessons he learned along the way.
The first step was the launch of the brand new podcast I AM RAMI, covering a huge range of subjects including his methods and goals for business success, the remarkable anecdotes that have made his own journey so unique, and the big topical questions about business as they arise.
This was followed by a massive boost of his social media stature, with an abundance of content across the Rami Ykmour brand on YouTube, Instagram and Facebook including Q&As with young entrepreneurs, behind the scenes footage and plenty more.
